As a middle-market business owner or executive, you know how difficult it can be to react to changes in the marketplace. Responding to the COVID-19 pandemic is just the latest challenge facing business owners and executives globally. Often, the hard part is knowing where to start and how to prioritize your time in terms of new business opportunities, existing sales, and corrective actions. There’s a lot of advice floating around — and more business self-help books than is reasonable — so how do you cut through the noise?
My grandfather served in the US Army in World War II in Germany fighting the Nazis in France and Germany. As such, he and his generation (The Greatest Generation, for sure) literally won the war in the European theater between 1941 and 1945. Growing up in the 1970s and 1980s, I remember my grandfather telling me stories of his army buddies who faced death every day and how they supported one another in every way possible regardless of circumstance. My grandfather’s phrase for this was “Pay It Forward” which meant “invest now and the payoff will be down the road” for you and your team. In the era of the COVID-19 pandemic, it is more important than ever to explicitly invest in and develop “Pay It Forward” programs.