CASE STUDY

Analytics as a Service (AAAS)

Customer Segmentation and Scoring Model

The
Situation

Client Wanted to Segment Customers
Based on Both Quantitative and Qualitative Data

Any New Segmentation Needed to have Explicit Links to Company’s Growth Strategy and be Operationalized Via a New Strategic Accounts Program within Sales

Critical Questions:

"How Should We Segment Customers and Allocate Resources to Grow Sales?”"

Complications:

Model Approach

Client Wanted to Segment Customers
Based on Both Quantitative and Qualitative Data

Any New Segmentation Needed to have Explicit Links to Company’s Growth Strategy and be Operationalized Via a New Strategic Accounts Program within Sales

The Tools We Used

Project Timing

3 Months

Data Architecture, Build, and Answer

3 Months

Data Architecture, Build, and Answer

Outcomes

$40M

Strategic Accounts Revenue Growth

Truck Co Owned several Dealerships, but it also had a Large Independently Franchised Dealership Network
Contact us to learn more at
+1 (214) 301-5000
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Contact us to learn more at
+1 (214) 301-5000
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Share on email

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